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Reader testimonials about fDi magazine "I love the fresh coverage in
fDi….It's really useful when we are exploring new expansion ideas…."
Mario Armero, President, General Electric-Europe
"I tend to read the Economist for overall news and fDi
is my source when I want to get down to the nitty gritty on investment
strategy….." Martin McCourt, CEO, Dyson
"fDi magazine provides incisive coverage of the
macroeconomic, trade and investment trends that shape global business, as
well as thorough analysis of the business and regulatory environments in
significant markets."
Martin Wolf -
Chief Economist and Deputy Editor, The Financial Times
"I have been reading fDi magazine since its launch a few
years back, and find it a very valuable source of information on investment
trends and topics. It offers high quality content, is objective and
neutral in its opinions about locations covered in its articles, and as far
as I know is the only truly global investment magazine in the market.
I think it certainly meets a need."
Roel Spee - IBM Global Business Services - Plant Location
International - Brussels
TEL : + 32 2 416 5928
www.ibm.com/bcs/pli
"Articles from fDi magazine often turn up in Google
searches on topics I am researching for various clients, such as FDI trends,
special economic zones, and much more. Almost invariably, these articles are
relevant, well-researched and well-written."
Charles Krakoff, Managing Partner
Koios Associates LLC - Emerging Markets Investment and Trade
Tel: 978-263-7738
www.koiosllc.com in Acton, MA |
Audited circulation
Available on request. In summary, it is 15,500
qualified subscribers, with research estimating total readership of 45,000.
This is roughly 40% in North America, 40% in Europe, and
20% in Asia and elsewhere. The editorial focus is reaching "C-level" and other
top executives who are directly responsible for strategic business location
decisions. Although some other magazines in this
market report a larger subscriber base, a closer review of their statistics
will generally reveal that only 6,000 - 12,000 of their readers work at
companies with over 500 employees, and those are almost entirely in the USA,
and not necessarily at the most senior levels. They
may reach many top executives at small firms, but there are only a few
thousand major projects each year (over 50 new jobs). Small projects
add up, but reaching many thousands of small company executives is not the
same thing as reaching the C-level of multinationals with the resources to
develop major projects. |
Website
visit statistics Available on request. As
of January 2006 there were roughly 32,000 visitors to
www.fdimagazine.com each month.
This has been growing rapidly since the launch of the website in April 2003
after the magazine in 2001. As of November 2005 Google statistics
reported that it had already indexed 1970 pages of content on their site.
Since our own websites now attract
600,000+ visitors per year,
and prominently feature fDi magazine's website through many relevant links,
we expect that many of our visitors will discover the quality of fDi
magazine content and make use of their research and reporting as they search
online for useful information and contacts for their own project plans.
See also :
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